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B L U E T R I G G E R S
With MEMAC OGILVY
Client: Coca Cola
Market Insight: How to make Coca Cola top of mind in the UAE, where Pepsi is more popular?
Brand Insight: We did the famous “Buy One Get One Free” but with a little twist. We did it the Coca Cola way!
Idea: Coke is all about sharing happiness. So we did the Ultimate Buy One, Get One Free – of every item of shopping.
With MEMAC OGILVY
Client: Aloha Tuna
Market Insight: Launch Aloha Tuna in Saudi Arabia, where there are already numerous established brands.
Brand Insight: Aloha Tuna promises quality and freshness.
Idea: What is the favourite food of sharks? Fresh tuna. Using a diving cage, a diver and a few props, we recreated a “shark attack” zone in shopping malls.
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